All great marketing begins with a great strategy and having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy we can help. We'll target the customers you can serve most profitably—and search out the best ways to reach them. Our approach to strategy development is rock-solid and based on marketing best practices that include;
- Target markets. The groups of customers and potential customers most likely to want what you offer. Segments you can serve most profitably. Approaches that will deliver higher margins. Ways you can outmaneuver your competitors.
- Marketing objectives. The specific behavior changes that will produce the business results you're looking for. With numbers attached, because we believe you get what you measure.
- Positioning. The best way to position your company that clearly defines your differences—and helps people understand why those differences matter to them.
- Communications strategies. Messages that will compel your target audiences to re-think your product or service and change their behavior including the most cost-effective wys to convey your message to the most productive audiences.
The pressure to deliver the right product at the right price in the right timeframe has never been greater. Companies that thrive are the ones that define, produce and promote their products more efficiently and more effectively; in short, companies with exceptional and well-thought out product marketing plans. With over 20 years of experience in managing high-tech product launch programs, we deliver real-world solutions to support your product or service launch activities including;
Building the Plan. We help you define the right product positioning, packaging and pricing as well as the necessary internal training and external communication plans to ensure you product launch is a success.
Launch Schedule. We'll create a launch plan that puts your strategy into action with the right schedule of activities, key deliverables and associated budget requirements.
Sales Enablement. Experts in building sales tools, we'll create professional sales and marketing tools to support your product launch activities including internal and external training materials, scripted presentations, product demo's and supporting customer collaterial needed.
Go-to-Market. Finally, we'll help you create the right go-to-market plan including direct and indirect channel strategies for maximum effectiveness, so you can get the highest return on your marketing dollars.
Sales and Awareness Tools
Whether you're a small startup business or a multi-billion dollar technology company, your company image is a reflection of your business. Does your image reflect the quality of the products and services you offer? We will work with you to ensure your marketing message is achieved consistently, memorably and provides a professional overall look and feel for your company. We are also experienced in delivering your message across all media including web, print and new media delivery methods such as podcasting. Examples of sales and marketing deliverables we offer include;
Internal Training Tools. This includes internal product messaging guides, competitive analysis, and sales training workbooks to help you educate your direct and indirect channels to effectively sell your products and services.
Customer-facing Materials. With expertise in all media delivery methods, we will create professional print and online tools and collateral such as brochures, data sheets, technical white papers, product demonstration tools and design a website that will reach your audience in the most compelling and interactive way using innovating methods such as podcasting, and leveraging social media sites such as MySpace, Facebook and YouTube.
Corporate Collateral. For smaller organizations just starting, we can provide a cost-effective collaterial starter kit including creating a logo for your business, business cards, corporate stationary, newsletter, email and direct mail templates and initial corporate materials to communicate your message.
Website Design and Internet Marketing
Having a website doesn't have to be expensive but is much more than slapping up an HTML page and expecting interested customers and sales to flow in. Web users are becoming more and more sophisticated and have high expectations in terms of usability, design and content. We can help you dominate your niche market with a website that captures the hearts and wallets of your prospects. Our web designers & website developers use the latest web design tools and techniques, scripting and programming to ensure that each web site produced, reflects the professional image of your company. What's more, our web designs are not only visually appealing, but highly functional. Services we offer for website and internet marketing include;
Website design and development. This includes static and interactive flash-based websites, electronic newsletter management, content integration and site content optimization.
Search engine optimization. Search engine optimization and search engine marketing to improve online search results and ranking.
Online advertising and awareness. Such as web banner creation, mini-flash commercials, podcasts, webinars and product demonstrations to name a few.